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Promotional Pens: Writing Your Edge in Business by John Morris
Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing idea that a company wants the public to see is definitely effective. It reminds your customer of your company each time the pen is used. Promotional pens could be used as low-cost promo pens at the point of sale or better-quality promo pens a consumer will keep and use everyday. Promotional pens are perfect giveaways for corporate events, launchings, tradeshows, exhibits and other marketing activities.
The business of making promotional pens is very challenging. It should answer the very question a prospective client will ask you. "Why would we choose your company to make promotional pens for us?" or "What makes you different from others who are also into promotional pen business?"
Likewise, if you are part of a company that is looking for potential suppliers of promotional pens, you should be very careful in choosing one.
The goal should always be to develop a promotional pen that will meet or even exceed the client's expectations.
Here are some tips that draw a line between a promotional pen that brings more profits to a company and a promotional pen that could lose sales for the company.
1. Quality
The promotional pen that you create can make or break a company. When your pen breaks easily and loses ink easily, that reflects the quality of products or services of the company it represents.
The product development of these pens should make use of state-of-the-art technologies. It should have a quality control system that assures that there will be no promotional pen below quality standard that should be delivered to a client.
The quality and quantity of the pen produced always depends on the budget allotted by a client. A supplier should always give the clients the best for what suits their budget.
2. Planning
Making a promotional pen should be carefully planned. This includes precisely knowing what the needs of the clients and defining a product that meets those needs. You should know the target market of the promotional pens. If these pens are for students, you can make them useful by adding red, blue and black ink buttons in each pen. Are these promotional pens for a company's sales force? Then, the pen should reflect the company logo, colors and should reflect elegance and class to impress the company's clients.
There should be constant communication and monitoring throughout the planning process between the company and the client.
Client Needs
Adaptation to constant changes in clients' needs should be very important. A promotional pen company should continually look for new designs and features that marketing companies are looking for. It should be a never ending process to improve your product.
Product Manufacturing
Workers are a key part of production. Every order is a custom order therefore the employees should be very much aware of their personal responsibility for product quality and take pride in producing them. There should be constant productivity and quality trainings to maximize the skills of the workers and the potential of the company's equipments and resources. The morale of workers should be high to reflect high quality products. There should be an effective mode and system of communication between the management and the workers to address various problems of the workers.
Types of products
A potential client will always be impressed if you can offer a wide variety of pens.
Examples of which are:
Ball point pens, Biodegradable Pens, Executive Pens, Fibre Tip Pens, Fineliner Pens, Fisher Space Pen, Fountain Pens, Gel Pens, Laser Pens, Mechanical Pencils, Multi Function Pens, Pen Sets, Pen and Pencil Sets, Pen Refills, Recycled Pens, Retractable Pens, Security Pens, Souvenir Pens, Stationery Pens, Twist Action Pens, and lots more.
Product Improvement
In making custom-made promotional pens, research and development is vital in making a company better than the competitors. There should always be new features, techniques, innovations that you can offer a client. New design, a different color, shape, engraving or even a special type of ink can easily give your company a client's nod of approval.
Integrity and Professionalism
Two of the most important traits in any business relationship are integrity and professionalism. You should always keep your word to a client and be prompt in their deadlines. Make sure you deliver what they want and when they want it.
The key to marketing your promotional pen business is to make your customer happy and for sure your endeavor will be a success.
For more great promotional pen info and advice check out: http://www.weknowpens.com
Article Source: http://www.earticlesonline.com/Article/Promotional-Pens--Writing-Your-Edge-in-Business/7182
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 CROCODILE 400 Multi function pen black 3 COLOR Ball Point Pen AND 05 PENCIL NEW $0.99 Time Remaining: 5h 58m |
 Avery tripleCLICK Ballpoint Multifunction Retractable Pen Black Med AVE49838 $14.00 Time Remaining: 6h 25m Buy It Now for only: $14.00 |
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A great place to shop for Multi Function Pens products is Amazon.
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Pen Bright Multi Function Pen Case Pack 12
Sale Price: $169.99  |
DescriptionPen Bright multi use pen features a ballpoint pen, a 3x magnifying glass, and a super bright LED light." Case Pack 12 Please note: If there is a color/size/type option, the option closest to the image will be shipped (Or you may receive a random color/size/type). |
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Victorinox Swiss Army Champion Plus Pocket Knife
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DescriptionFrom the renowned company that created the Swiss Army Knife a century ago comes the Champion Plus, a complete set of tools for campers, hikers, hunters, fishers, picnic enthusiasts, and people all trades--all neatly contained in a single implement... |
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Tool Logic CC1SB Credit Card Companion with 1/2-Inch Knife, Translucent Black
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DescriptionThe Tool Logic Credit Card Companion is a multifunction tool card with ten features. It feautes a 2-inch Inch serrated blade and precision folding scissors. It also has an 8-time magnifying power lens and compass... |
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SE 11 Function Credit Card Size Survival Pocket Tool
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DescriptionThis credit card-size multi-function survival tool includes a can opener, knife edge, screwdriver, ruler, cap opener, 4-position wrench, butterfly screw wrench, saw blade, direction ancillary wrench, 2-position wrench, and a keychain hole... |
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Wahl Trimmer All-In-One Lithium Ion
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DescriptionWAHL PRO GROOMER ALL IN ONELITHIUM ION ALL IN ONE LITHIUM ION - Li-Ion provides 3x the run time and 2x the torque compared to NiMH - Detachable blades trim, shave, detail, outline, groom and touch-up in 1 unit - Dual shaver for an ultra-close shave and ability to edge with precision - Silicone rubber grip for comfort - 1-minute quick charge and 1-hour full charge - 3 T-blade guidesstubble, 1/8 and 3/16 guides - 3 standard trimmer guidesstubble, 1/8 and 3/16 guides - Includes barber comb, blade oil, cleaning brush and storage/charging base |
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Cross Tech 4 Black Smooth Touch Multi Functional Pen - AT0610-1
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DescriptionThe 4-function multi- writer's smooth revolving mechanism makes switching from blue red and black ballpoints quick and easy. The innovative auto propel pencil eraser automatically pops up when the pencil is selected... |
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Cross Tech 4 Red Smooth Touch Multi Functional Pen - AT0610-2
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DescriptionThe 4-function multi- writer's smooth revolving mechanism makes switching from blue red and black ballpoints quick and easy. The innovative auto propel pencil eraser automatically pops up when the pencil is selected... |
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Wacom Intuos5 Touch Medium Pen Tablet (PTH650)
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DescriptionThe Wacom PTH650 Intuos5 Touch Medium Pen Tablet provides a 48.4 square inch working area and the most advanced pen technology; the multi-touch functional, pressure sensitive pen and the tablet make a great combination to create your next digital masterpiece... |
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Wacom Intuos4 Medium Pen Tablet
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DescriptionProfessional photographers, designers and artists agree: Intuos4 pen tablet speeds up production time for photo editing, design and art creation. When working with digital assets, there isn't a more natural tool than a pen for increased comfort and control... |
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Wacom Intuos4 Large Pen Tablet
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DescriptionProfessional photographers, designers and artists agree: Intuos4 pen tablet speeds up production time for photo editing, design and art creation. When working with digital assets, there isn't a more natural tool than a pen for increased comfort and control... |
Check out these fine shops that offer Multi Function Pens products:
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Parker 'Vector 3-in-1' Multi-Functional Pen $10.04 The Vector 3-in-1 multi-functional pen by Parker is a high performance writing piece with a black, and red ballpoint pen and a mechanical pencil. The writing instrument features a well-balanced barrel for comfortable writing. |
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Parker Orange Mini Multi-Functional Pen Highlighter Refills (Pack of 5) $7.55 Refill your Mini Multi-function Pen Highlighter with these Parker orange ink refills. These refills are for medium point type pens and come in a pack of five. |
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BasAcc Silver/ Black Multi-function Pen Holder $9.3 This is a BasAcc silver/ black 4-in-1 multi-function pen holder. Eliminate desk clutter by consolidating desk accessories into one. |
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Parker Vector 3-in-1 White Chrome Trim Multi-Functional Pen $16.49 The Vector 3-in-1 multi-functional pen by Parker is a high performance writing piece with a blue ballpoint, PDA and a mechanical pencil. The writing instrument features a well-balanced barrel for comfortable writing. |
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Parker Blue D1 Mini Multi-Functional Pen Refills (Pack of 5) $8.99 Refill your Mini Multi-function Pen Highlighter with these Parker blue ink refills. These refills are for medium point type pens and come in a pack of five. |
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MC-36 Multi Function Remote $169.99 MC-36 Multi Function Remote MC-36 Multi-Function Remote Cord (33.5 in.) |
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Yamata FY930 Multi-Function Domestic Sewing Machine $119 Yamata FY930 Multi-Function Domestic Sewing Machine |
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Koolatron TW01-WH Multi-Function Speaker Set - White $39.99 Koolatron TW01-WH Multi-Function Speaker Set - White |
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Koolatron TW01-BL Multi-Function Speaker Set - Black $39.99 Koolatron TW01-BL Multi-Function Speaker Set - Black |
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Rex RX3600 36-Stitch Multi-Function Sewing Machine $169.99 Rex RX3600 36-Stitch Multi-Function Sewing Machine |
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Zoll Multi-Function Defibrillator Electrodes, 6/cs $305.54 Zoll Multi-Function Defibrillator Electrodes, 6/cs |
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Zoll Multi-Function Defibrillator Electrodes, 12/cs $566.82 Zoll Multi-Function Defibrillator Electrodes, 12/cs |
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Sabine Graphi-Q2 Multi-Function Eq 2X2 $1049.99 Sabine Graphi-Q2 Multi-Function EQ 2X2 |
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Planet Waves Multi-Function Instrument Tuner $19.99 Planet Waves Multi-Function Instrument Tuner |
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Eagle Creek Multi-Function Clock $17.79 The Multi-Function Clock by Eagle Creek is a traveling alarm clock that tells the time in 16 different cities around the world, plus has 2 different currency exchange modes. A great accessory to have when you are traveling in foreign countries. The Multi-Function Clock also comes with batteries, has a calculator built inand is an alarm clock WITH snooze! All this in a small little package that takes up almost no space in your gear. |
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LCD Multi-Function Hub Accessory $143.99 LCD Multi-Function Hub Accessory from Dynojet Allows users to access advanced expansion features Harness includes: gear position/speed, pressure input and relay harnesses The switch allows user to switch between two different maps within the PCIII USB |
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Cat® Men's Multi-Function Watch $230 Cat® Men's Multi-Function Watch, Made as tough as the men and women who wear it, Caterpillar brand offers durable, weather-resistant apparel & shoes for both work and play. CAT® also offers a line of accessories that are all durable, practical, and functional - dependable items for everyday use. |
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