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Inserting the Right Web Site Content by Jo
Inserting the Right Web Site Content
While you are preparing for the launch of your new site there is no time like the present to think
about the most important part of your website. CONTENT
The content tells the story of who you are and what you do in detail. The content is what the
search engines read to make sure you are a valid source of information, and the content is what
the users come to the website for in the first place. Well created and well thought out site content
will position your business as the best source for your product or service.
Don't be afraid it's easier than you think to write. I use four simple questions to create the right
content for any site.
You can use the questions below like a worksheet for your content before it goes into your website.
To get started we do some basic What, Why, Who, and How questions
1. What does your company do for your customers?
Be as specific as possible tell people what you do and why that matters to them. This should be
first on your website so that as soon as a visitor lands on your site they see what you offer them
immediately.
Example:
We help our customers save 30% on our Quality Laser Products re-manufactured toner cartridges.
For the website you can make a headline that packs a real punch with quality.
2. Why are you the best company for me?
It could be history, a guarantee about product quality or statisfaction,a
testimonial form another company, or maybe a special process you do that no one else does.
Your sales people already know why you are the best solution, write it down and put it on the website.
Example:
Our toner cartridges come with a complete quality guarantee, if they cause any problem in your
printer, fax or copier we will arrange to repair or replace your machine for free!
Be aggressive; state a real competitive edge to build your customer's trust. Encourage them to do
business with you now.
3. Who are you?
Tell them about your experience and history as a company or individual in order to help them
understand why you know the business.
Example:
We've sold copiers and printers direct from the manufacturers for 20 years and have seen
every cartridge available; this gives us the edge to inspect all re-manufactured cartridges and
only provide the highest quality products to our customers.
The most important part of this area is to be honest. Tell people why you know what you know
and it will set you farther apart as a unique company.
4. How do they get the benefit now?
On every page it is critically important to show visitors something enticing (your what, why and
who will do this). The step that separates mediocre websites from strong websites is telling them
exactly how to get the benefit. Direct them to the next step in the process. A direction to the next
step and a link are all you need to make site visitors take the next action.
Example:
See how much you save on re-manufactured toner cartridges (link to the product
search)
or
Shop our online selection and start saving now (link to the online store)
or
Call us today to see how much you save (link to contact page and insert phone numbers)
These are the basics of a good homepage: One you take all of these pieces of information and
put them together you get a hard hitting page that will spur people to take the action you would like
as an ideal response, below is what it looks like when you put it all together.
Put It All Together
Save 30% on toner with Quality Laser Products Re-manufactured Toner Cartridges
We've sold copiers and printers direct from the manufacturers for 20 years and have seen
every cartridge available; this gives you the edge to inspect all re-manufactured cartridges and
only provide the highest quality products to our customers.
Our toner cartridges come with a complete quality guarantee, if they cause any problem in your
printer, fax or copier we will arrange to repair or replace your machine for free!
Shop online selection and start saving now
or
Call us today at 1-800-123-4567
To convert these concepts into any other page realize the goal of the page is the same, to
position your business as the best solution for your product or service, and direct the site
visitor to act.
You Can Do It
Think about having a conversation with a customer in the store about your business and write
what comes naturally. That's usually the best and most believeable kind of website copy. As you
venture deeper into the site on your "About Us" page and "Services" page etc., include more
details than the Homepage and tell them the bigger story about why you are a unique company,
and why your process is special. Remember to answer the same four questions on every page
and you will get results from your site.
www.yerasoft.com
Article Source: http://www.earticlesonline.com/Article/Inserting-the-Right-Web-Site-Content/200588
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 HP PROFESSIONAL QUALITY BEST COMPACT FAX MACHINE PHONE COPIER ONE TOUCH BUTTON $101.99 Time Remaining: 7d 22h 37m Buy It Now for only: $101.99 |
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Check out these fine shops that offer Hp Fax Phone Copier products:
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HP Fax/ Phone/ Copier $104.99 This business fax allows you to save frequently sent faxes to memory and resend them without rescanning the pages. The 100 speed dials allow you to dial numbers at the touch of a button. |
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Panasonic Fax/ Phone/ Copier $69.99 Take care of business with this compact and versatile fax machine that also functions as a copier and a telephone. |
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Brother Fax/ Phone/ Copier $59.99 Compact, stylish and practical, this plain-paper fax was designed to switch seamlessly between fax and telephone modes on a single phone line. Plain-paper fax and copier with 10-page auto document feeder and up to 50-sheet paper capacity 512KB memory stores up to 25 pages for out-of-paper fax reception Auto fax/phone switching for receiving fax and voice calls on a single phone line |
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Plain Paper Fax/Copier $67.94 Perform a Range of Advanced Copier FunctionsWith the ability to make up to 20 multiple copies, as well as enlarge, reduce and collate, this unit is not just a fax machine, but a true home/life office command center.See Who's Calling at a GlanceThis fax machine is Caller ID compatible so you can see who's calling before answering. With two lines of up to 16 characters available, you're able to see the name and number of your incoming callers. You can even display and print a list of Caller ID activity. All of this adds up to a great timesaving feature for both business and personal use.Connect an External Answering Device for One-Phone-Line ManagementConnecting an optional, external answering device lets you receive voice and fax messages on one phone line. With automatic fax/phone switching, this unit actually distinguishes between fax and voice calls, eliminating the need for an extra phone line.Simplify Programming and Menu OperationsThe navigator key lets you easily access menu operations like the phone directory and dialer, plus Caller ID memory. It also simplifies programming of the unit. |
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Brother Home Office Fax with Phone and Copier $69.99 This compact, space-saving fax machine not only faxes but also allows voice calls on the same line. The copy function produces 400 x 400 dpi copies and scans faxes for automatic broadcast to multiple recipients. |
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HP HP M1217nfw LaserJet Monochrome All in One Laser Printer (Copier/Printer/Scanner/Fax). Each $251.99 Manufacturer: HP. Each. Tackle your everyday office tasks with an affordable, full-featured MFP. Easily print, copy, scan and fax from one compact device. Share easily with Ethernet networking. Device Type: Fax / copier / printer / scanner Copier Type: D |
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Brother IntelliFAX 2820 Laser Fax/ Copier (FAX-2820) $179.99 The IntelliFax® 2820 Laser Fax/ Copier from Brother® offers a complete solution to meet your varied faxing, copying and printing requirements. Combining 14.4 Kbps high-speed fax modem, 220-station auto dialing, a 20-page automatic document feeder and a 250-sheet paper capacity, It can handle your demanding business applications. Automatic fax/ telephone switching lets you receive both fax and voice calls on a single phone line. Quick Scan® let you scan faxes into memory as fast as 3.5 seconds/page while the unit is busy sending or receiving. This machine also offers multi-copying and sorting up to 99 copies with copy reduction as well as enlargement. With impressive features such as Fax Forwarding, Paging, RemoteFax Retrieval and built-in telephone handset. |
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HP LaserJet Pro M1217nfw USB, Ethernet, Wi-Fi B&W Multifunction Fax / Copier / Printer / Scanner $169.99 Print, copy, scan and fax with this compact and affordable multifunction laser printer, which features built-in Ethernet and wireless networking so you can easily share resources with your colleagues. The HP LaserJet Pro M1217nfw makes it easy to quickly start printing from a PC or Netbook-no CD required. Just plug and print in as fast as five minutes with HP Smart Install. Get up to 50 percent energy savings using Instant-on Technology2 and save even more with HP Auto-On/Auto-Off Technology-it senses your printing activity, turning On and Off automatically. The HP LaserJet Pro M1217nfw has an easy-to-use, intuitive control panel and lets you easily connect directly to PCs, laptops and other USB devices via a Hi-Speed USB 2.0 port. You can also make a one-sided copy of a two-sided identification card with ID Copy. With print speeds of up to 19 pages per minute black and first page out as fast as 8.5 seconds, the HP LaserJet Pro M1217nfw has a 150-sheet paper tray, a 35-sheet automatic document feeder and supports paper sizes from 3" x 5" to 8.5" x 14". You’ll never miss a fax again-this multifunction laser printer has a fax memory of up to 500 pages, and you can program up to 100 speed dial numbers for ultimate efficiency. Scan documents at up to 1200-dpi resolution and take advantage of time-saving scanning features including Scan to E-mail, Scan to Application and Scan to File. The HP LaserJet Pro M1217nfw lets you automatically print up to 99 copies and reduce/enlarge your copies by 25%–400%. Features Prints up to 19 ppm in black 4-in-1 functionality Network-ready with built-in 10/100Base-T Ethernet interface Up to 600 x 600 dpi resolution Copies up to 19 cpm in black Copy resolution up to 600 x 400 dpi Flatbed scanner with 24-bit color and 8.5" x 11.7" scan area High-speed fax with 33.6 Kbps modem, 100 speed dials and up to 500-page fax memory Flatbed design 35-page document feeder USB 2.0 interfaceWhat's In Box HP LaserJet Pro Network-Ready Wireless Black-and-White All-In-One Printer Black ink cartridge Power cord, phone cord, input tray, output tray Software CD-ROM, printer driver Owner's manual |
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HP LaserJet Pro M1217nfw MFP - Multifunction ( Fax / Copier / Printer / Scanner ) ( B/W ). Each $177.49 Manufacturer: HP. Each. Tackle your everyday office tasks with an affordable, full-featured MFP. Easily print, copy, scan and fax from one compact device. Share easily with Ethernet networking. Device Type: Fax / copier / printer / scanner Copier Type: D |
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HP HP C510A Photosmart Inkjet Inkjet Printer (Copier/Printer/Scanner/Fax). Each $371.74 Manufacturer: HP. Each. Photosmart eStation Printer offers full web browsing, high-performance printing, automatic duplex printing, faxing without a phone line, copying and scanning. The detachable, 7" full-color touchscreen doubles as a wireless digital |
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HP HP Photosmart eStation Color Inkjet Printer (Copier/Printer/Scanner/Fax). Each $357.49 Manufacturer: HP. Each. Combine full web browsing with high-performance printing, faxing without a phone line, 8 copying and scanning. The detachable, 7-inch, full-color touch-screen doubles as a wireless digital companion and control panel for remote pri |
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HP HP M1212nf LaserJet Monochrome All in One Laser Printer (Copier/Printer/Scanner/Fax). Each $239.86 Manufacturer: HP. Each. Tackle your everyday office tasks with an affordable, full-featured MFP. Easily print, copy, scan and fax from one compact machine - with Ethernet connectivity and energy-saving features. Device Type: Fax / copier / printer / scann |
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HP HP 7500A Officejet Color Inkjet Printer (Copier/Printer/Scanner/Fax). Each $242.49 Manufacturer: HP. Each. Print color documents for the low cost per page compared with in-class, wide-format inkjet all-in-ones. Get wired and wireless networking, and print from mobile devices. Device Type: Fax / copier / printer / scanner Fax Type: Plai |
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brother PPF-775 Home Office Fax with Phone and Copier $69.99 Transmission Time: Approx. 15 seconds per page Memory: 512KB Memory Display: 16 characters/1 line Print Resolution: Up to 400x400 dpi Paper Tray Capacity: 100-Sheet Input Capacity Supplies: PC304RF, PC302RF, and PC301 Features: Power Source AC 120 V 50/60Hz Power Consumption - Sleep/Standby/Peak /Dimensions: 13.3" x 12.0" x 7.2" |
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HP HP 2140 Fax Monochrome Inkjet Printer (Copier/Printer/Scanner/Fax). Each $99.99 Manufacturer: HP. Each. If you want an affordable plain-paper inkjet fax machine - one loaded with features to make your workday easier and more efficient - consider the HP 2140 Fax. Highlights include fast speeds, plenty of memory, copy capabilities, and |
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HP HP CD734AABA Touchsmart Premium Premium Color Inkjet Printer (Copier/Printer/Scanner/Fax). Each $430.49 Manufacturer: HP. Each. Device Type: Fax / copier / printer / scanner Dimensions (WxDxH): 18 in x 19.3 in x 7.8 in Weight: 16.5 lbs Localization: English / United States Printing Technology: Ink-jet ( color ) Inkjet Technology: HP Thermal Inkjet - 5-ink M |
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Brother IntelliFAX-2920 Plain Paper Fax Phone and Copier 200x300 dpi USB 2.0 14 cpm Copying Speed (FAX-2920) $279.99 The IntelliFAX-2920 Plain Paper Fax, Phone and Copier from Brother® produces high quality results, making it ideal for office-based environment. This fully featured laser fax machine with back-lit LCD display has a compact design and front loading paper cassette tray, which makes it the ideal solution when space is limited.This fax machine with 20 one-touch dial locations makes communication with your most regularly used numbers both quick and efficient. It stores up to 500 pages in the fax memory for out of paper reception or transmission. It operates using a separate toner and drum, making it easy to replace the toner or drum when necessary. Add style and performance to your office with IntelliFax-2920 Plain Paper Fax, Phone and Copier. |
Other Products Purchased from this website:
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Filed under: Fax Machines
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