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Optimize Trade Shows to Promote Your Therapy Practice by Kim Richardson
Trade shows can be a great way for therapists and practitioners to showcase their work and to educate the public about their work. Promoting your practice at trade shows can offer the following benefits.
Attract New Clients
First and foremost, trade shows offer a great opportunity to attract new clients. You can even schedule new clients right on the trade show floor. Make sure to bring plenty of newsletters, flyers, brochures, business cards and any other promotional and educational items you have. That means you can give something to people who are looking for information, but are not ready to make a commitment to schedule an appointment at the show.
Even if you're unable to schedule an appointment, trade shows are a great way to make contacts for future clients. The key to trade show success is good follow up, so don't forget to check in with potential clients after a week or so. Several ways to gather contact information include: a giveaway which requires people to register and a list for people to join your mailing list. Its important to get their name, address and email address. You can include a short questionnaire to ask about their health concerns and any other questions which relate to your therapy.
Create Promotional Opportunities For Your Practice
Trade show booths can operate like a giant billboard for all attendees, including therapists. The organizers provide you with ample space to promote your practice to potential clients. The show gives you a chance to educate the attendees about your practice, the benefits you offer and the type of therapy that you offer. Your booth setup, the things you talk with them about, the materials you have for people to pick up, and anything else you do, needs to help educate people about your practice. If you aren't educating people it's time to re-evaluate your approach and your materials.
Trade shows offer opportunities to meet potential clients in a relaxed atmosphere. It is also a time when you can meet people who would work with you to promote your practice. It is likely that you will meet people you wouldn't meet otherwise. The benefit lies in finding potential promotional partners. It is a great place to find networking opportunities.
In short, trade shows put you in front of potential clients and promotional partners. To find information about trade shows in your area, call the Chamber of Commerce or visit these websites:
http://www.festivalnet.com/
http://www.artandtradeshows.net/
http://www.smartfrogs.com/
http://www.tradeshowsusa.com/
http://www.tradesfaironline.com/
http://www.tradesamericashows.com/
In the UK, check out:
http://www.ukinternet-marketing.co.uk/ukmindbody/
http://www.mindbodyspirit.co.uk/
These listings offer craft shows, trade shows, art shows, wine festivals and many other events. Use your imagination and see what possibilities you can discover.
Create a Booth that Promotes Your Practice Effectively
Your booth is the temporary office space for your practice. It is important to use a booth plan that is open and inviting. If you use a closed booth, stand in front of the booth or table. This makes it easier to communicate with people when they pass the booth. Busy shows offer the chance to talk with several people at one time.
Here is a checklist of key things needed for shows:
Basic Supplies
Scissors
Tape
Stapler and staples
Note pads (good to include your name, address and website address)
Promotional Supplies
Plenty of business cards and card holders
Pens and/or pencils and pen holder (pens with your name and website)
Promotional materials about your practice
Flyers and brochures about specific health benefits or types of therapy
Scrapbook with client testimonials and copies of published articles.
Questionnaires for potential clients to complete
Information packets with promo items
Economic Trade Show Promotion
Trade shows can be a useful way to promote your practice, but they can be very expensive. One way to save money is to register early. Many shows have online promotional sites which allow you to register early, usually at a savings. Some shows sell out early, so contact them months in advance and they may offer discounts. Some offer discounts for last minute registration, but at that point there are limited spaces available.
Some trade shows offer special consideration for new businesses" that can make participation financially possible. Even if you don't see any mention of discounts or specials, ask the organizer before you decide to participate.
Many trade shows offer a variety of promotional options. They may offer electricity for your booth, table and chair rental, carpet and similar items. The prices rise as the show draws near. Early planning is a great way to save money and it lessens the stress level as the show draws near. The organizers may have additional personnel to help with your setup. But check ahead of time to verify any charges that are charged for this work.Trade shows can be a great way for therapists and practitioners to showcase their work and to educate the public about their work. Promoting your practice at trade shows can offer the following benefits.
Attract New Clients
First and foremost, trade shows offer a great opportunity to attract new clients. You can even schedule new clients right on the trade show floor. Make sure to bring plenty of newsletters, flyers, brochures, business cards and any other promotional and educational items you have. That means you can give something to people who are looking for information, but are not ready to make a commitment to schedule an appointment at the show.
Even if you're unable to schedule an appointment, trade shows are a great way to make contacts for future clients. The key to trade show success is good follow up, so don't forget to check in with potential clients after a week or so. Several ways to gather contact information include: a giveaway which requires people to register and a list for people to join your mailing list. It's important to get their name, address and email address. You can include a short questionnaire to ask about their health concerns and any other questions which relate to your therapy.
Create Promotional Opportunities For Your Practice
Trade show booths can operate like a giant billboard for all attendees, including therapists. The organizers provide you with ample space to promote your practice to potential clients. The show gives you a chance to educate the attendees about your practice, the benefits you offer and the type of therapy that you offer. Your booth setup, the things you talk with them about, the materials you have for people to pick up, and anything else you do, needs to help educate people about your practice. If you aren't educating people it's time to re-evaluate your approach and your materials.
Trade shows offer opportunities to meet potential clients in a relaxed atmosphere. It is also a time when you can meet people who would work with you to promote your practice. It is likely that you will meet people you wouldn't meet otherwise. The benefit lies in finding potential promotional partners. It is a great place to find networking opportunities.
In short, trade shows put you in front of potential clients and promotional partners. To find information about trade shows in your area, call the Chamber of Commerce or visit these websites:
http://www.festivalnet.com/
http://www.artandtradeshows.net/
http://www.smartfrogs.com/
http://www.tradeshowsusa.com/
http://www.tradesfaironline.com/
http://www.tradesamericashows.com/
In the UK, check out:
http://www.ukinternet-marketing.co.uk/ukmindbody/
http://www.mindbodyspirit.co.uk/
These listings offer craft shows, trade shows, art shows, wine festivals and many other events. Use your imagination and see what possibilities you can discover.
Create a Booth that Promotes Your Practice Effectively
Your booth is the temporary office space for your practice. It is important to use a booth plan that is open and inviting. If you use a closed booth, stand in front of the booth or table. This makes it easier to communicate with people when they pass the booth. Busy shows offer the chance to talk with several people at one time.
Here is a checklist of key things needed for shows:
Basic Supplies
Scissors
Tape
Stapler and staples
Note pads (good to include your name, address and website address)
Promotional Supplies
Plenty of business cards and card holders
Pens and/or pencils and pen holder (pens with your name and website)
Promotional materials about your practice
Flyers and brochures about specific health benefits or types of therapy
Scrapbook with client testimonials and copies of published articles.
Questionnaires for potential clients to complete
Information packets with promo items
Economic Trade Show Promotion
Trade shows can be a useful way to promote your practice, but they can be very expensive. One way to save money is to register early. Many shows have online promotional sites which allow you to register early, usually at a savings. Some shows sell out early, so contact them months in advance and they may offer discounts. Some offer discounts for last minute registration, but at that point there are limited spaces available.
Some trade shows offer special consideration for new businesses" that can make participation financially possible. Even if you don't see any mention of discounts or specials, ask the organizer before you decide to participate.
Many trade shows offer a variety of promotional options. They may offer electricity for your booth, table and chair rental, carpet and similar items. The prices rise as the show draws near. Early planning is a great way to save money and it lessens the stress level as the show draws near. The organizers may have additional personnel to help with your setup. But check ahead of time to verify any charges that are charged for this work.
Save Money While Promoting Your Practice
Each therapist that participates in the show will need to transport supplies and promotional items for the show. Show participants can save some money by bringing these items with them. It is more reasonable to carry the items with you than to ship them to the show. An eye-catching display that you can assemble and disassemble easily can make a great impression and can save you money. However, this will only save you money if you plan to attend plenty of shows.
When you reserve a spot at a show, remember front and corner booths cost more money. It's worth your time to contact businesses who displayed in the past to ask about the flow of traffic on the floor. It is better if you attend the show yourself to see which areas attract more traffic. This information is a great way to make the most of an appearance at the show.
Save Money While Promoting Your Practice
Each therapist that participates in the show will need to transport supplies and promotional items for the show. Show participants can save some money by bringing these items with them. It is more reasonable to carry the items with you than to ship them to the show. An eye-catching display that you can assemble and disassemble easily can make a great impression and can save you money. However, this will only save you money if you plan to attend plenty of shows.
When you reserve a spot at a show, remember front and corner booths cost more money. It's worth your time to contact businesses who displayed in the past to ask about the flow of traffic on the floor. It is better if you attend the show yourself to see which areas attract more traffic. This information is a great way to make the most of an appearance at the show.
Kim Richardson - the therapists' coach - helps you make a success of your therapy business.
To download your FREE 7 Part mini course please see his therapy business coaching website.
Article Source: http://www.earticlesonline.com/Article/Optimize-Trade-Shows-to-Promote-Your-Therapy-Practice/229682
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How to Sell At Craft Shows and Turn Your Crafts into Your Gold Mine of Cash!
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Safco Steel Rotary Literature Display $553.69 Acrylic pockets display literature prominently in a variety of settings from trade show booths to reception areas. The contoured lip on the front of the pockets keeps literature in place without obscuring the cover, making selections quick and easy. Sturdy steel legs support a lightweight aluminum frame and acrylic pocketsPowder coat finish hides fingerprints and resists wearColor: Black Compartment capacity: 5 pounds Compartment quantity: 12 Compartment dimensions: 9.5 inches wide x 1.75 inches in dimensions x 11.75 inches high Overall dimensions: 16.25 inches in diameter x 65 inches high Weight: 34 pounds Greenguard certifiedAssembly required |
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Safco Free Standing Literature Display $356.99 Five clear acrylic pockets display literature prominently in this vertical stand. This stand works well in a variety of settings from trade show booths to reception areas. Featuring a stylishly contoured lip helps keep literature in place without obscuring the coversMakes selections quick and easy Sturdy steel legs support a lightweight aluminum frame and acrylic pockets Use one unit alone or several together for a larger display Powder coat finish prevents fingerprint smudges and resists wear and tearColor: Black Compartment Capacity: 5 pounds Compartments: 5 Compartment dimensions: 9.5 inches wide x 1.75 inches deep x 11.75 inches high Overall dimensions: 12 inches wide x 21.5 inches deep x 65.75 inches high Weight: 13 pounds Greenguard certified |
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Safco In-View Rotary Literature Display $179.99 Safco - Magazine Racks - 4113BL - This revolving literature display tower with acrylic pockets displays literature prominently in a variety of settings from trade show booths to reception areas. The contoured lip on the front of the pockets keeps literature in place without obscuring the cover, making selection quick and easy. Sturdy steel legs support a lightweight aluminum frame and acrylic pockets. Powder coat finish hides fingerprints and resists wear. Material(s): Aluminum (frame), Acrylic (pockets) GREENGUARD approved* Assembly Required Compartment Weight Capacity: 5 lbs. Compartment Quantity: 12 Specifications: Compartment 9 1/2w x 1 3/4d x 11 3/4h Overall Dimensions: 16 1/4dia. x 65h * As an industry leader, Safco aims to set high environmental standards offering a large collection of GREENGUARD Indoor Air Quality Certified products and GREENGUARD Children and Schools Certified products. The GREENGUARD Certification Program is internationally recognized for evaluating product emissions and certifying building materials, furnishings, finishes, and cleaning products and processes that meet stringent indoor air quality criteria defined by GEI. |
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Alex™ Crafty Fashion Show Craft Set for Little Hands $17.99 Alex™ Crafty Fashion Show Craft Set for Little Hands, match and snap to complete the picture |
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Show $19.98 Show |
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Rainbow Lollipops Counter Display $359.32 Show off all sorts of Lollipops in this fantastic rainbow display! It's good for any sort of lollipop above 1 ounce, and includes plenty of stock. Rainbow Lollipop Counter Display: Display: Rainbow counter display for pops 1 oz or larger. Holds 55 Pops Size without pops: 22.25" x 5.5" x 10.5" Size with pops: 43.25" x 5.5" x 23.5" Stock Included: FREE 24 Large Lolli Pops (2.6 oz) to offset the cost of the display 72 Large Lolli Pops (2.6 oz) 96 Large Twister Pops (2.6 oz) |
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Tiered Saddle Display Rack $79.99 Pro-Craft™ Tiered Saddle Display Rack Securely holds three saddles! Black enamel-coated tubular steel with a box base for extra stability. Special swivel design allows for adjustments to meet any storage or display needs. Size: 28" L x 28" W x 6' H |
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Cupcake Display Fixture $62.65 Show off your beautiful DecoGlow cupcake candles on this three level, white metal display fixture. Dimensions are 13" W x 22" H. Size/Dimensions: Not Available Type: Home Accents Color/Finish: White |
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Safco Economy Black Tabletop Display $338.26 This revolutionary display is manufactured from one piece of material so there are no parts to lose or break. The quick set-up will have you ready in in seconds. Compact and lightweightDisplay booths are constructed from fire retardant, hollow-core plasticUnits are covered with black Velcro compatible exhibit fabric for easy application of graphicsLarge graphics display areas ensure your message will be clearly seen by prospects and customers alike Color: BlackDimensions: 46.75 inches wide x 8 inches deep x 31.5 inches high Weight: 3.6 poundsMaterials: Corrugated plastic, VelcroAssembly required |
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Safco Showise Large BlackTabletop Display $393.21 This compact and lightweight revolutionary display booth is manufactured from one piece of material so there are no parts to loose or break. The quick set-up design will have you ready in seconds. Display booths are constructed from fire retardant, hollow-core plasticUnits are covered with black Velcro compatible exhibit fabric for easy application of graphicsLarge graphic display areas ensure your message will be clearly seen by prospects and customers alikeThe result is a professional, stylish structure with eye-catching dimension at an economical priceColor: Black Dimensions: 61 inches wide x 9.5 inches deep x 41 inches high Center panel dimensions: 37 inches wide x 30 inches high Side panels: 15 inches wide x 34.5 inches high Weight: 6.2 pounds Materials: Corrugated plastic, velcroAssembly required |
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American Audio LED Decibel Display $59.99 See your decibels displayed in brilliant color with this LED decibel display that creates a colorful light show to represent your decibel level. Dot and bar modes let you customize your display. |
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LED Scrolling Display $1618.75 Display event standings, upcoming races, and more with this electronic scrolling LED display. Updating information is easy with Gill's special software; designed to run in the background when using a Lynx System, it can scroll track event times and places as soon as the Lynx system files the results. Able to show up to sixteen 4" tall characters at a time, this is a great display board for any size track meet. Mount it to the included tripod for added visibility. Power options are 120V power cord or 12V battery with included converter cable. Battery sold separately. Case not included.Please Note: This item CANNOT ship to P.O. Boxes, APO, or FPO Addresses. It CAN ONLY ship to a Street Address. |
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Charmbiance Votive Display Fixture $64.65 Show off your Charmbiance Votives with this three level, colorful wood display. Holds 36 votives. Dimensions are 12" L x 8.5" W x 18" H. Size/Dimensions: Not Available Type: Home Accents Color/Finish: Multi-Color |
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M&M Display Fixture $64.65 Show off your M&M's candles with this two level, colorful wood display. Dimensions are 15.5" L x 9.5" W x 14" H. Size/Dimensions: Not Available Type: Home Accents Color/Finish: Multi-Color |
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Deb Eiseman Display Fixture $64.65 Show off your Deb Eiseman candles with this two level, colorful wooden display. Dimensions are 15.5" L x 9.5" W x 14" H. Size/Dimensions: Not Available Type: Home Accents Color/Finish: Multi-Color |
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Scentaments Display Fixture - Wood $64.65 Show off your Scentaments candles with the simplicity of this two level, natural wooden display. Holds 8 candles. Dimensions are 15.5" L x 9.5" W x 14" H. Size/Dimensions: Not Available Type: Home Accents Color/Finish: Multi-Color |
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Jammin' Lollipops Rainbow Counter Display $166.1 Show off your Jammin' Lollipops in this fantastic rainbow display! Jammin' Lollipops Rainbow Counter Display: Display: Size with pops: 20.5" x 5" x 12.25" Holds 48 Jammin' Lollipops Stock Included: FREE 33 Jammin' Lollipops to offset the cost of the display 15 Jammin' Lollipops Two 48 count cases of Jammin' Lollipops |
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Star Lollipops Rainbow Counter Display $149.73 Show off your Star Lollipops in this fantastic rainbow display! Star Lollipops Rainbow Counter Display: Display: Size with pops: 20.5" x 5" x 12.25" Holds 48 Star Lollipops Stock Included: FREE 48 Star Lollipops to offset the cost of the display 48 Star Lollipops One 96 count case of Star Lollipops |
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